Post by account_disabled on Jan 1, 2024 2:21:50 GMT -6
Adobe's latest commerce report reveals that customers in APAC increasingly value great shopping experiences and service from online brands. In addition, online retail customers are more open to new experiences and technologies, such as Automation and AI At the same time, they also want to see these brands recognize the importance of taking part in protecting the environment. Adobe recently partnered with YouGov to conduct a survey of more than 7,000 respondents across JAPAC, including Australia, China, India, Malaysia, Singapore and Thailand, on key shopping needs. Online of modern consumers Under the title 'Listen: A Magento Meaningful Series', the report focuses on studying the behavior and needs of consumers who buy products from online retailers so that online retail brands can use it as a guideline for developing and delivering excellent experiences. Great for customers to become a leader in the online retail industry that faces such high competition. The experience that online retail consumers want The growth of online retail brands may not be comparable to traditional stores that have both physical stores and platforms for selling products online. The same is true of product pricing challenges.
This report has pointed out that Focus on developing strategies to deliver outstanding customer experiences The importance of online retail brands, and Omni-Channel itself, is a necessity that brands should not overlook. The report found that 39% of respondents said they would like to have a smartphone-friendly retail website, and 23% said it would be great to shop with a brand that has an app. own application Nicholas Kontopoulos, Head of Commerce for Asia Pacific, Adobe, said: “As customers in Asia Pacific expect brands to be sensitive and attentive to their personal needs, in each person in each group At the same time, the need to access brands Products and services from various channels have also increased. To overcome such challenges Brands need to strategize to WhatsApp Number List improve the customer experience across the board. Focus on creating a great experience to meet the needs of customers so that they can search and buy products digitally without interruption. In addition, brands reward customers by offering tools to help customers or building brand utility. It will make them more connected to the brand. and can change from one-time customers to regular members of the brand as well." Attitudes towards automated systems and AI When talking about technology such as automatic response systems and artificial intelligence (AI). 60% of respondents have a positive attitude towards using AI technology to increase sales and profits for online retailers. AI must also be used to create a better experience for customers. What's more, 20% are happy to receive automated product recommendations based.
on their purchase history. Customers also don't overlook the issue of data security. 50% of respondents said that brands must have good security systems in place to protect their data. Environmentally friendly brands must come Customers in Asia Pacific are increasingly becoming more environmentally conscious. And expect that brands themselves will have strategies to be environmentally responsible as well. Nearly a quarter of respondents want to shop online because it reduces environmental damage. and open your mind to environmentally friendly brands 44% of respondents said they would like to see brands that are transparent in explaining the production process and where their products come from. Meanwhile, 34% of customers in Asia Pacific said they would be more open to brands that reduce packaging. Meanwhile, nearly a third chose to embrace brands that donate to environmental causes. What ruins the experience? Unclear brand communication is the most important factor that deters online customers from buying. 28% of respondents said they would not buy from an online retailer whose communication was not relevant to the product. or marketing that communicates an unclear identity Customers also dislike the hassle of payments, with 39% saying they would not shop at an online retailer that doesn't accept credit cards. 25% of respondents would not shop at an online retailer that doesn't have a payment system.
This report has pointed out that Focus on developing strategies to deliver outstanding customer experiences The importance of online retail brands, and Omni-Channel itself, is a necessity that brands should not overlook. The report found that 39% of respondents said they would like to have a smartphone-friendly retail website, and 23% said it would be great to shop with a brand that has an app. own application Nicholas Kontopoulos, Head of Commerce for Asia Pacific, Adobe, said: “As customers in Asia Pacific expect brands to be sensitive and attentive to their personal needs, in each person in each group At the same time, the need to access brands Products and services from various channels have also increased. To overcome such challenges Brands need to strategize to WhatsApp Number List improve the customer experience across the board. Focus on creating a great experience to meet the needs of customers so that they can search and buy products digitally without interruption. In addition, brands reward customers by offering tools to help customers or building brand utility. It will make them more connected to the brand. and can change from one-time customers to regular members of the brand as well." Attitudes towards automated systems and AI When talking about technology such as automatic response systems and artificial intelligence (AI). 60% of respondents have a positive attitude towards using AI technology to increase sales and profits for online retailers. AI must also be used to create a better experience for customers. What's more, 20% are happy to receive automated product recommendations based.
on their purchase history. Customers also don't overlook the issue of data security. 50% of respondents said that brands must have good security systems in place to protect their data. Environmentally friendly brands must come Customers in Asia Pacific are increasingly becoming more environmentally conscious. And expect that brands themselves will have strategies to be environmentally responsible as well. Nearly a quarter of respondents want to shop online because it reduces environmental damage. and open your mind to environmentally friendly brands 44% of respondents said they would like to see brands that are transparent in explaining the production process and where their products come from. Meanwhile, 34% of customers in Asia Pacific said they would be more open to brands that reduce packaging. Meanwhile, nearly a third chose to embrace brands that donate to environmental causes. What ruins the experience? Unclear brand communication is the most important factor that deters online customers from buying. 28% of respondents said they would not buy from an online retailer whose communication was not relevant to the product. or marketing that communicates an unclear identity Customers also dislike the hassle of payments, with 39% saying they would not shop at an online retailer that doesn't accept credit cards. 25% of respondents would not shop at an online retailer that doesn't have a payment system.