Post by account_disabled on Jan 24, 2024 0:55:09 GMT -6
Not sure how to set up your Pinterest Business Account? Stay tuned, because we've updated this post to show you how! You'll be all set to create your Pinterest Business Account for more traffic, shares and results. Save Macaroons by B. Sonjachnyj, Shutterstock BY DONNA MORITZ | UPDATED 28 APRIL, 2019 Posts on this blog may contain affiliate links. We may receive a small commission at no cost to you if you purchase anything through a link. Originally published in 2012, this post has had a complete refresh, so that you can set up your Business Account on Pinterest with the latest tools, tips and links from Pinterest… and a handy infographic. Let's jump in and get you started: Why Set up a Pinterest Business Account? If you're serious about Pinterest for business, it's important to set up your Pinterest Business Account. There are many advantages to this including: It's free to sign up for a Pinterest Business Account and Pinterest helps you do it with their guide here. You'll get access to Analytics tools and also a Business Profile for Pinterest. You get more control over branding and content attribution. You can sign up for a fresh new Business account for Pinterest OR you can upgrade your existing personal account to a Pinterest Business account to access all the business features. Here are the steps
Account description (ie the “About Me” section) to maximize your ranking for search. Pinterest can be optimized for keywords relevant to searches and also uses a handy hashtag system. 3. Add Pinterest elements to your website Here is where you add the tools that I mentioned above – like the Save and Follow buttons so that people can follow you, find your content and share it. 4. Set up your Pinterest Post Scheduler I recommend that you use a scheduling tool like Tailwind to schedule your pins to Pinterest. It's much easier than doing it manually and you get a lot of added benefits from using a 3rd-party tool. You can read my full review of Tailwind here. Saving 15-25 pins per day is a great place to start on Pinterest, and a scheduler helps you do that. Country Email List Optimize your website landing pages for mobile You'll be getting traffic from Pinterest to your website so make sure you're ready! But you need to be even more ready for mobile. 80% of Pinterest users access the platforms from a smartphone so makes sure your website is mobile optimized. 6. Create consistent imagery Not only with your ideal customer or blog readers recognise your images if you create images in a consistent style, but they are more likely to read and share your content if the imagery on the pin is similar to your landing page.
This also applies to running Pinterest ads – they will perform better if your branding is consistent across pins and website. 7. Showcase products and services with Pinterest Boards Get savvy with your Pinterest boards and showcase the main boards at the top of your profile. Think about what your ideal customer would be seasrching for on Pinterest, and create boards to help them find that content. 8. Create informative, helpful content Ensure that your pins lead to more awesome, helpful content. 30% of consumers want to see pins with links to more information, so give it to them. Looking for more Pinterest Business Account Ideas? Check the infographic above for some examples of great businesses doing well on Pinterest including Wayfair, Burberry, American Family Insurance, Starz Network and Equinox – some of these are not exactly companies that you would traditionally expect to do well on Pinterest. So, take note of what they do! That's it! Easy….. Happy Pinning! Your Turn What about you? Have you set up your Pinterest Business Account? Are you on Pinterest as a brand? Has this post inspired.
Account description (ie the “About Me” section) to maximize your ranking for search. Pinterest can be optimized for keywords relevant to searches and also uses a handy hashtag system. 3. Add Pinterest elements to your website Here is where you add the tools that I mentioned above – like the Save and Follow buttons so that people can follow you, find your content and share it. 4. Set up your Pinterest Post Scheduler I recommend that you use a scheduling tool like Tailwind to schedule your pins to Pinterest. It's much easier than doing it manually and you get a lot of added benefits from using a 3rd-party tool. You can read my full review of Tailwind here. Saving 15-25 pins per day is a great place to start on Pinterest, and a scheduler helps you do that. Country Email List Optimize your website landing pages for mobile You'll be getting traffic from Pinterest to your website so make sure you're ready! But you need to be even more ready for mobile. 80% of Pinterest users access the platforms from a smartphone so makes sure your website is mobile optimized. 6. Create consistent imagery Not only with your ideal customer or blog readers recognise your images if you create images in a consistent style, but they are more likely to read and share your content if the imagery on the pin is similar to your landing page.
This also applies to running Pinterest ads – they will perform better if your branding is consistent across pins and website. 7. Showcase products and services with Pinterest Boards Get savvy with your Pinterest boards and showcase the main boards at the top of your profile. Think about what your ideal customer would be seasrching for on Pinterest, and create boards to help them find that content. 8. Create informative, helpful content Ensure that your pins lead to more awesome, helpful content. 30% of consumers want to see pins with links to more information, so give it to them. Looking for more Pinterest Business Account Ideas? Check the infographic above for some examples of great businesses doing well on Pinterest including Wayfair, Burberry, American Family Insurance, Starz Network and Equinox – some of these are not exactly companies that you would traditionally expect to do well on Pinterest. So, take note of what they do! That's it! Easy….. Happy Pinning! Your Turn What about you? Have you set up your Pinterest Business Account? Are you on Pinterest as a brand? Has this post inspired.