Post by account_disabled on Jan 23, 2024 2:38:17 GMT -6
We asked our partners - the translation and localization bureau Workogram - to translate the article . Content Advertising market trends Market trends of social networks Development trends of the SEO optimization market Automation and artificial intelligence Other important marketing trends to be aware of The landscape of digital marketing Basics of digital marketing 5 challenges of digital marketing in 2021 The future of digital marketing - 3 main predictions Advertising market trends 1. Algorithmic placement of advertising What is algorithmic advertising? This means that advertisers automate media buying to appeal to a more specific audience. This type of automation provides a faster and more efficient auction for ad impressions. Advertisers have to spend less time and effort planning auctions and buying ads.
How does algorithmic advertising work? Step 1 – The user clicks on C Level Executive List the web page. Step 2 – the webmaster puts the ad impression up for auction. Step 3 – an auction is held in the advertising market, where advertisers bid for an impression. Step 4 - the advertiser with the highest bid wins the right to display their ads. 2. Personalization of marketing If we've learned anything in 2020, it's that marketing success in 2021 requires personalization of marketing activities, including content, emails and advertising. Great examples of personalization are Netflix and Amazon with their curated content and product offers. The more personalized the content, the higher the interest and loyalty of customers The more personalized the content, the higher the interest and loyalty of customers 3.
Smart Bidding function in Google Ads This system allows Google to manage advertisers' PPC campaigns using Google's artificial intelligence system. The system then optimizes the advertiser's budget to maximize their ROI. Advertisers can select multiple criteria to optimize bids, including device, physical location, remarketing list, ad characteristics, interface language, or browser. 4. Ad blockers Many sites have ad blockers installed that do not allow users to see ads. This causes serious damage to revenues, which can be as high as 40% of ad blocking losses. Therefore, one of the trends characteristic of 2021 is the popularization of ad blockers. Ad blockers are useful software solutions that bypass ad blockers. Not all solutions work for all ad blockers.
How does algorithmic advertising work? Step 1 – The user clicks on C Level Executive List the web page. Step 2 – the webmaster puts the ad impression up for auction. Step 3 – an auction is held in the advertising market, where advertisers bid for an impression. Step 4 - the advertiser with the highest bid wins the right to display their ads. 2. Personalization of marketing If we've learned anything in 2020, it's that marketing success in 2021 requires personalization of marketing activities, including content, emails and advertising. Great examples of personalization are Netflix and Amazon with their curated content and product offers. The more personalized the content, the higher the interest and loyalty of customers The more personalized the content, the higher the interest and loyalty of customers 3.
Smart Bidding function in Google Ads This system allows Google to manage advertisers' PPC campaigns using Google's artificial intelligence system. The system then optimizes the advertiser's budget to maximize their ROI. Advertisers can select multiple criteria to optimize bids, including device, physical location, remarketing list, ad characteristics, interface language, or browser. 4. Ad blockers Many sites have ad blockers installed that do not allow users to see ads. This causes serious damage to revenues, which can be as high as 40% of ad blocking losses. Therefore, one of the trends characteristic of 2021 is the popularization of ad blockers. Ad blockers are useful software solutions that bypass ad blockers. Not all solutions work for all ad blockers.